These Toolkits are filled with secret tips, expert advice, branding ideas, new media plan, campaign building templates and much more!
Toolkit Package:
Each Toolkit is just $249, or you can buy them all for $899.
Save $47!
PR Toolkit:
With this toolkit, you will learn innovative ways to grow your business, build buzz and create awareness with tested and proven branding strategies! The PR toolkit includes brand marketing strategies, resources and skill enhancements that can translate into getting more clients and increased business profitability. You will develop an understanding of the differences between public relations, advertising and marketing, as well as learn the broad scope of PR activities. Through public and media relations, word of mouth and viral marketing, learn how to create a brand niche or category and revitalize your company's image. This toolkit offers brand campaign templates, a complete 12 month branding plan, and actionable ideas that can help you build brand credibility and increase exposure resulting in more business- period!
FACT: PR and word of mouth marketing is more powerful at influencing trend, opinions, purchase decisions, services interest and buying behavior than any other discipline. The third-party endorsement provided by positive media coverage, and new media campaigning that today's jaded consumers rely upon to help them make purchase, planning and change decisions, is more critical than ever. When publicity precedes other marketing, such as advertising, it can make consumers pay attention to an ad as much as three times faster than when advertising has no publicity support. PR is vital in building credibility, relevance, trust and lasting relationships. To reach increasingly segmented audiences, public relations is one of the most cost-effective approaches to brand building and loyalty success.
NETWORK Toolkit:
How effective of a networker are you? In this toolkit you will learn how to take your networking from ordinary to EXTRAORDINARY! This kit includes a complete networking campaign and plan for you to implement and build your business immediately! Also included: tips on how to generate endless referrals, network for career development, and learn how to keep your networking edge.
FACT: 93% of all businesses get their main source of clients and revenue from referrals.
FACT: If you are not meeting at least 10 NEW people every single month that can help you take your business to another level then you are not in business!
NEW MEDIA Toolkit:
Learn how to reach your target market through new media vehicles. With the entire media landscape changing, now is the time to jump on board. You will develop a complete knowledge of new media, how it works, and how to get there. This toolkit includes how to information on podcasting, blog building and management and social networking. Learn insider secrets from top experts as well as how to target new media outlets and streams.
FACT: An advertisement on radio, television, or in print only "reaches" a certain number of people. With advertisements, the price gets higher with the estimated number of people it reaches. With podcasting it does not. There is very little evidence that people make a purchase decision based on what they hear in a broadcast advertisement or see in a printed ad. A podcast is an "opt-in" brand building tool.
FACT: Editors, segment producers and newswires prefer podcasts and streams over text releases and information.
SOCIAL NETWORKING Toolkit:
This toolkit includes simple bonus tips on growing your brand through social networking including a report on the top 10 networking sites that you MUST be on. By using actionable ideas in this kit, you will learn how to meet and interact with your target market online and expand your brand presence over night on sites such as MySpace, Linkedin and Facebook. You will learn innovative ways to build your center of influence and target your market direct over the internet and how you can get set up online and make these sites work for you.