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DID YOU KNOW?
- FACT: PR builds brands, advertising does not.
- FACT: The average cost for a business card size advertisement in the Yellow Pages is $700 a month.
- FACT: A full page ONE TIME RUN ad in the LA Times can cost up to $100,000.
- FACT: Word is out that papers such as the San Francisco Chronicle will be out of print within the next five years.
