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DID YOU KNOW?
FACT:
PR builds brands, advertising does not.
FACT:
The average cost for a business card size advertisement in the Yellow Pages is $700 a month.
FACT:
A full page ONE TIME RUN ad in the LA Times can cost up to $100,000.
FACT:
Word is out that papers such as the San Francisco Chronicle will be out of print within the next five years.
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